• A clear message
• An uncluttered page, white space, light backgrounds and dark text
• Graphics that compliment your text and don't overwhelm your site
• Websafe colors that don't clash
• Simple and intuitive navigation tools
• Reasonably fast download time
• Regular updates and simple changes
• Pages that look good and function in both I.E. and Netscape

There are a lot of new innovations that can make your website come alive and some are very useful (i.e. Popup Windows), but most people looking for information don't want to waste time being entertained. If you want a website meant to entertain, then introducing Multimedia like Flash movies and video streaming is the way to go. The effects can be awesome, but the download time can be extremely time consuming and the cost to develop 'Flash' sites is prohibitive to many. Flash definitely has its effective uses such as you can see on many of the new car sites, but recently several of these website's have reverted back to much less 'flash' and more substance and benefit from faster download times. These sites are still impressive, and much more functional now.

We like to use 'photo' graphics as much as possible. We feel it brings your message to your prospective customers on a much more personal level. Photos can be manipulated into a stunning graphic.