Cognitive Biases Archives - Darling Web Design - The Darling Company, A Neuromarketing Agency - Web Design

Why Do We Buy Things We Don’t Need?

By Lexi|2019-12-10T14:05:14+00:00December 10th, 2019|

Conspicuous consumption is often defined as spending money on unnecessary luxuries. But this kind of consumption has deeper roots than what meets the eye.

The Cost of Emotional Marketing: Man Pulls A Gun Over Sold-Out Popeyes Chicken Sandwich

By Lexi|2019-09-26T14:07:27+00:00September 8th, 2019|

A man nearly killed a Popeye’s worker over sold-out chicken sandwich… Here's the cost of emotional marketing.

The Science of Preference & Unconscious Cognition

By Lexi|2019-09-09T17:24:57+00:00July 5th, 2019|

One thing we can be certain about is that these preferences are hard-wired into customers before they find you. Outsmart the competition with neuroscience.

Why Very Few Companies Use Neuromarketing

By Lexi|2019-06-07T19:36:30+00:00June 7th, 2019|

The largest brands in the world, the FBI, the government, the education system... are all companies that use neuromarketing. It's the best kind of investment.

What to Look for in an E-commerce Marketing Agency

By Lexi|2019-08-14T21:51:10+00:00June 5th, 2019|

If an agency doesn't have an e-com website in their portfolio, they can still market you. Here's how to find the best e-commerce marketing firm for you.

How WordPress Design Service Agencies Optimize Profitability

By Camilla Villagonzalo|2019-06-01T19:22:32+00:00June 1st, 2019|

There are countless reasons why, but the primary reason is that the digital world moves fast. Technology, especially software and search algorithms, are changing daily. Major and minor updates can penalize your site, and cause you to lose massive amounts of money at the drop of a hat. A site that is easy to keep up to date, and user-friendly will give a competitive edge in business. That edge directly translates to your bottom line and overall quality of life.

How To Build Credibility with Credit Union Web Design

By Lexi|2019-05-29T18:33:37+00:00May 29th, 2019|

To select the best credit union web designer, there are a few key things to understand. Consumptive psychology is key. It's impossible to compete without.

3 Reasons Why “NO” Means “YES”: The Neuropsychology of Loss Aversion

By Lexi|2019-06-01T15:55:35+00:00May 18th, 2019|

Loss Aversion is the primary driver in neuropsychology. The fear of losing $200,000 is far more motivating than the potential to gain $200,000.

Amplifying the User Experience with Cognitive Triggers

By Camilla Villagonzalo|2019-06-01T15:56:12+00:00May 12th, 2019|

The primacy/recency effect will cause a customer to continuously associate their first impression of your product or service, with what they're experiencing currently. In other words, if you traumatize them in the beginning, they're going to look for trauma in the future. If you make them feel incredible in the beginning, they're going to justify working with you when things get tough.

The Changing Authority Bias in Consumption

By Camilla Villagonzalo|2019-06-01T15:57:49+00:00May 9th, 2019|

When it comes to the authority bias, your ability to be consistent & persistent online will have a greater impact than all the licenses, credentials, and hours studying combined.