Amplifying the User Experience with Cognitive Triggers

By |2019-06-01T15:56:12+00:00May 12th, 2019|

The primacy/recency effect will cause a customer to continuously associate their first impression of your product or service, with what they're experiencing currently. In other words, if you traumatize them in the beginning, they're going to look for trauma in the future. If you make them feel incredible in the beginning, they're going to justify working with you when things get tough.