Techniques Archives - Darling Web Design - The Darling Company, A Neuromarketing Agency - Web Design

The Cost of Emotional Marketing: Man Pulls A Gun Over Sold-Out Popeyes Chicken Sandwich

By Lexi|2019-09-26T14:07:27+00:00September 8th, 2019|

A man nearly killed a Popeye’s worker over sold-out chicken sandwich… Here's the cost of emotional marketing.

Local SEO Services 101

By Lexi|2019-09-06T16:29:39+00:00August 13th, 2019|

Google works like High School. When popular websites are talking about you, it makes your website more popular by association. This artificial popularity yields greater visibility, more leads, and increases your bottom line. That's what you can expect when working with a Local SEO Agency.

How to Discover Your Competitor’s Keywords & Use Them to Your Advantage

By Al Gomez|2019-07-30T16:47:08+00:00July 19th, 2019|

Your competitors’ keywords are crucial armor to your strategies, plus it’s good for gathering backlink information. You not only gain the advantage over the other people in your niche, but you also gather crucial intelligence data.

The Science of Preference & Unconscious Cognition

By Lexi|2019-09-09T17:24:57+00:00July 5th, 2019|

One thing we can be certain about is that these preferences are hard-wired into customers before they find you. Outsmart the competition with neuroscience.

Don’t Hire These New York Ad Agencies

By Lexi|2019-06-04T00:53:48+00:00June 4th, 2019|

5 Things to Avoid When Hiring New York Ad Agencies - there is no "quality control" organization or entity when it comes to digital marketing services.

How WordPress Design Service Agencies Optimize Profitability

By Camilla Villagonzalo|2019-06-01T19:22:32+00:00June 1st, 2019|

There are countless reasons why, but the primary reason is that the digital world moves fast. Technology, especially software and search algorithms, are changing daily. Major and minor updates can penalize your site, and cause you to lose massive amounts of money at the drop of a hat. A site that is easy to keep up to date, and user-friendly will give a competitive edge in business. That edge directly translates to your bottom line and overall quality of life.

How To Build Credibility with Credit Union Web Design

By Lexi|2019-05-29T18:33:37+00:00May 29th, 2019|

To select the best credit union web designer, there are a few key things to understand. Consumptive psychology is key. It's impossible to compete without.

Miami Advertising Agencies – The Darling Company

By Lexi|2019-05-28T18:13:41+00:00May 25th, 2019|

The difference between a traditional Advertising Agency and a Digital Marketing Agency is the "digital" part. Traditionally, advertisers focused on volume. Not only the volume of ads they publish, but also the volume of services offered.

3 Reasons Why “NO” Means “YES”: The Neuropsychology of Loss Aversion

By Lexi|2019-06-01T15:55:35+00:00May 18th, 2019|

Loss Aversion is the primary driver in neuropsychology. The fear of losing $200,000 is far more motivating than the potential to gain $200,000.

Amplifying the User Experience with Cognitive Triggers

By Camilla Villagonzalo|2019-06-01T15:56:12+00:00May 12th, 2019|

The primacy/recency effect will cause a customer to continuously associate their first impression of your product or service, with what they're experiencing currently. In other words, if you traumatize them in the beginning, they're going to look for trauma in the future. If you make them feel incredible in the beginning, they're going to justify working with you when things get tough.