What’s the purpose of this series?

I started this series for internal market research, and it performed well in Google search. I personally think the whole ‘poor bedside manner’ thing is unfair and wanted to learn more about the struggles & passions that motivate physicians (the bulk of our clients).

As a marketing agency owner, I know how powerful this kind of content is for earning a patient’s trust. Most physicians don’t have the time to coordinate or produce online content. So I wanted to help. – Lexi